I’m so excited to share with you a behind the scenes peek of the brand and website development for Anna Rapp of the Heart Centered Entrepreneur.

Anna was ready to up-level her website and showcase all her coaching services beautifully, and we did just that. We did a complete overhaul of her current brand and transferred her site over from 7.0 to 7.1 in Squarespace. Her branding is now more aligned with her as a person, more mature with a feminine touch and bold colors, and the website is now engaging, modern, captivating and brings all the pieces of her business together seamlessly, but don’t take my word for it, take a look!

Real talk- Anna has been my business coach and mentor for the last 3+ years so when she reached out to me to help elevate her branding and website, I was a little nervous at first. But this was truly one of the most wonderful client experiences I’ve had to date and I think a lot of that was setting clear expectations and boundaries in our work together.

We started the project off with a brand refresh. We created a whole new logo, color palette, and visual identity that elevates and modernizes what she had before.

Some of the words that set the brand tone were: Friendly, positive, approachable, aspirational, clean.

Here are some of the logo sketches that helped get us to the final result:

We ended with a logo that was really clean, simple, modern, with a touch of femininity. And the submark I absolutely love incorporates that little trademark heart in a fun way.

Next we worked on her website. She confessed “Before I hired RuthAnn I felt like my website wasn't up to par with what I provide for my clients.” The thing that kept her stuck was the commitment to redoing her site, but here’s what she said after the project “I am BEYOND THRILLED with the end product of how it turned out- but her process was also flawless.”

I know how daunting a new project like an entire brand and website refresh can feel, but I’m here for you all the way. I walk all my clients through a proven system, that allows us to tackle one aspect of the project at a time so the project is manageable and actually enjoyable. No overwhelming projects here!

Here’s a look at her new site:

At the end of the process I asked if we accomplished her design goals and what was her favorite part of working together and here’s what she said:

“RuthAnn blew away all of my expectations when it came to my brand and website. I'm a busy coach- so I was hesitant to take on this project on top of my current clients and programs but I could not be more pleased with the way RuthAnn handled and carried me through every step of the process. RuthAnn listened to my desires and feedback and executed to design aesthetic that astounded me. I am DELIGHTED with the end product  and this website that is the asset that will help take my business and brand to my next benchmark- my million dollar year and beyond!”

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