Brand Launch for Health is PowHer – A Wellness Community
I am SO excited to announce that today is the brand launch for Health is PowHer! A wellness community lead by the incredible and talented Anna Esparham, MD.
Anna was referred to me by a past client and she knew she needed a fresh look to take her business to the next level. Her business was changing with the addition of an exciting membership and other offers so Anna knew it was time to revamp her brand to match the level of quality she provides to her community.
Health is PowHer is a podcast, membership, and more helping women heal from chronic health issues so they can live life with more energy, vitality, and in alignment with themselves and I’m so excited to show you the behind the scenes how this brand was created.
We begin, as we always do, with a deep-dive Brand Questionnaire to get to the core values, target audience, and goals for Health is PowHer.
Anna confessed, “Before I hired RuthAnn I felt like I wasn't gaining traction to bring awareness to my brand so that I really could help women connect with their true authentic self and heal and recover from chronic health issues.” And not gaining traction to your incredible offer is something that can be so difficult.
Especially in Anna’s situation, she is a triple-board certified physician and has a long list of accolades and certifications (not to mention her own experience and background) so to feel like her target clients were not taking notice of her incredible offers can be painful. That’s why when she reached out she was ready to make a change and see her visual brand come to life and embody the work she does–which was so fun to do!
Some of the words Anna used to describe her brand were intuitive, trustworthy, inspiring, transformative, authentic, harmonious, creative, supportive, and positive.
We started the process by creating an Inspiration Board and Color Palette to make sure we were headed in the right direction.
This soft and muted color palette helps bring to life the exact tone to the Health is PowHer brand. One of harmony, peace, calm, trustworthiness, and positivity.
The logo has a lot of meaning behind it. As the sun peaks over the mountains, it’s birthing new life in the plant. There’s hope, healing and life to be had, but there’s also work that is done below the surface, which speaks to the inner work Anna coaches people through to achieve healing of their chronic pain, and that’s symbolized in the roots beneath the surface
Anna loved this logo so much that it was approved on the initial presentation – no revisions required!
Here is her Brand Style Guide:
Anna chose digital pieces as her marketing collateral. We revamped her podcast cover and made some Facebook and Instagram graphics for her to share about the Health is PowHer brand as well as the membership.
Another fun aspect we were able to do, was meet in person! She needed some new headshots, and I was so excited to offer her a little mini brand photoshoot session where we could get new photos for her brand. We were both thrilled with how they turned out!
Working with Anna was a true joy. She trusted me as a designer and collaborated with enthusiasm and excitment that made the process so fun!
Here’s what Anna said about working together:
“I was blown away by RuthAnn's amazing ability to mirror my heart and passion into the brand's art, logo, and style. It just inspires me to keep going! And I think it already has by making people feel inspired and at peace with themselves.”
Her visual brand is now a true representation of her incredible work and it was an honor to partner with her to bring it to life!
IN HER OWN (SO KIND!) WORDS:
“RuthAnn is a phenomenal designer and a true genius at transforming your brand's mission into this beautiful brand art and style that speaks volumes to others. I'm already noticing the inspiration that people feel just by looking at our podcast cover art and brand graphics. RuthAnn is inspiring and motivating all while she's helping grow and establish your brand's presence!”
– Anna Esparham MD, Health is Powher Founder
To learn all about Anna and her important work, head over here.