Week 2: Barb’s Branding Journey - Reviewing the Inspiration Board and Color Palette
About the episode:
In this week of the project, we’re discussing the Inspiration Board and Color Palette presentation. In the first part of the episode it’s a Loom video of what I sent to Barb explaining my design decisions for why I chose different elements for the Inspiration Board and Color Palette. And the second half of the episode we’re discussing Barb’s initial thoughts, reactions, revisions, and next steps. I hope you’re loving this series!
FIRST PROOF for INSPIRATION BOARD
FIRST PROOFS for COLOR PALETTES
COLOR PALETTE A
COLOR PALETTE B
Takeaways:
The Inspiration Board is less about the photos themselves and more about the feeling you get when looking at it.
It’s normal to like multiple color palettes when presented with options.
Consider the energy and vibe you want to convey when choosing colors for your brand.
Revisions to the color palette can be made to ensure it aligns with your brand vision.
The logo design should be recognizable and resonate with your target audience.
Tune in to find out which Barb went with!
About Barb and free resources
Barb Davids is an SEO and content marketing consultant and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. In her spare time, she and her dog Stone run and travel around the US.