Week 3: Barb's Branding Journey - Logo Suite Roadblocks
About the episode:
What happens when your designer sends you a logo you’re not in love with? How do you keep feedback constructive to move forward? Well, you’re going to hear all of it as we are in week 3 of Barb’s branding journey. This week I present the logo suite concept to Barb and we discuss finalizing it and what it needs to get to the finish line. We also discuss how we finished the color palette and what’s next after the logo suite and looking beyond to the marketing collateral. I hope you’re loving this series!
LOGO SKETCHING
LOGO PROOF 1
Takeaways:
RuthAnn typically provides only one logo suite concept and this is for multiple reasons, the main ones being so overwhelm doesn't set it and feedback is focused
RuthAnn walks through the logo suite presentation in a Loom video sent to Barb
Barb and RuthAnn talk through what needed to change when ti came to the first logo design
Clear communication and collaboration are key to a successful design project.
What happens when Barb isn’t sold on the first proof? Listen on:
WE ALSO FINALIZED THE COLOR PALETTE. SHE CHOSE:
About Barb and free resources
Barb Davids is an SEO and content marketing consultant and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. In her spare time, she and her dog Stone run and travel around the US.