Week 4: Barb's Branding Journey - How to Use Your Brand Files and Marketing Collateral
About the episode:
We are wrapping up Barb’s rebranding journey with our final official episode of this series where Barb and I revise her Marketing Collateral and I also present all her final brand files and share how best to use them. In the first part of the episode we review the Marketing Collateral I sent over which was Instagram graphics and Barb’s opt-in design. In the second part of the episode I walk Barb through all her brand files and how to use her Brand Style guide, files, etc. I really hope you’ve enjoyed this comprehensive, behind the scenes look at how I work with my clients in their visual brand design and stay tuned for next week’s episode where we do a debrief and candid Q&A. Let’s go to the show!
Barb’s Marketing Collateral
Barb’s “Quick” Brand Style Guide
The color page of Barb’s “Ultimate” Brand Style Guide
Takeaways:
In the first half of the episode, Barb and RuthAnn review the Marketing Collateral Presentation and Barb shares what feedback she wants to see.
In the second part of the episode, Barb and RuthAnn have the final call where RuthAnn delivers all branding files.
The branding process took 4 weeks, which is typical for RuthAnn's Artisan Branding service.
The brand style guide provides a comprehensive overview of the brand's visual elements and guidelines for usage.
The color palette should be used moderately, limiting the use of bright colors to two at a time so the brand can look elevated.
Using brand photos can help showcase personality and differentiate the brand in (any industry but especially in) the SEO industry.
About Barb and free resources
Barb Davids is an SEO and content marketing consultant and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. In her spare time, she and her dog Stone run and travel around the US.