Brand Strategy Straight Talk with Asia Dore
About the episode:
In this episode, I interview my long-time friend and fellow brand strategist Asia Dore about the importance of brand strategy and how to build an effective brand in a no-bs, easy-to-digest way. We go all over discussing the five steps to building a brand, including knowing what you do, how you do it differently, who you do it for, and why it matters. We also explore the mistake of copying corporate branding and the need to embrace your unique brand especially as a solopreneur. We talk about how to make changes and pivots in your brand without committing to a full rebrand and why it’s important to do that regularly. And we also talk about how Instagram is like an ex you can’t quit and how the social media landscape has changed. Including corporate changes to emulate other social media giants but also how it’s done a disservice to the people who helped grow the platform in the first place. This is a lively discussion that I know you’ll get so much value from!
Takeaways:
How Asia got started with photography and how she naturally transitioned over time to become a brand strategist
The five simple steps to building an effective brand so you are the go-to expert in your niche: a strategic approach, knowing what you do, how you do it differently, who you do it for, and why it matters
A common mistake made by most entrepreneurs is copying corporate branding. It's important to build a brand that is unique to you and your values so you can connect with your clients
Making changes and pivots in your brand can be done without committing to a full rebrand. It's important to stay true to your original brand strategy and values
Asia and RuthAnn talk about how Instagram is like an ex you can’t quit and why it’s no longer a primary platform to market on and the other platforms they are focusing on
You shouldn’t copy someone else’s steps to “success” unless you’re fully passionate. It’s important to find your own unique way of marketing that you love, communicating that you love, and work that you love in order to be successful long-term