Branding vs. Rebranding
About the episode:
Welcome to episode two of Rebrand with RuthAnn! Today we’re going to dive into one of my favorite topics – branding vs. rebranding, the definition of the two, which one you should invest in, and what you can expect out of the process of each. I’m also going to share some rebrand success stories of a couple of my clients as well as popular rebrands that you’ve probably seen out in the wild. Listen in and let me know your favorite takeaways!
What you’ll hear:
The different definitions of branding and rebranding
The deliverables that RuthAnn offers her clients and the clientele she supports
The emergence of personal branding and influencer marketing to make connections with your customers
How building a trustworthy and credible brand will make it easier to sell your product or service
Knowing the differences between branding and marketing
Two examples of rebranding that RuthAnn has recently done that really led to success for her clients
Rebrands that you may have seen with multi-million dollar companies
Also looking at the differences between a rebrand and a refresh