BTS of My Own Website Refresh and How to Make Updates for Your Own
About the episode:
I’m SO excited to reveal my updated website with you! I share the changes I made to my website design, including tightening up my messaging, updating my photos, and showcasing my work throughout the site. I also talk about the importance of a clear client journey and how to add credibility and expertise to your brand. I think there are so many things to keep in mind when you’re doing a website refresh including knowing the extras you need for a website refresh such as photos, copywriting and having a marketing plan. I hope you find this episode helpful if you’re wanting to refresh your own website!
Takeaways:
• A website refresh involves making tweaks and changes to something that is already working well, while a rebrand involves a complete overhaul and starting over
• Tightening up messaging and updating photos can greatly improve the effectiveness of a website
• Showcasing work and creating a clear client journey can help potential clients understand the style and level of service provided
• Adding credibility and expertise through testimonials and features can build trust with potential clients
• Having a marketing plan is essential to promote your new website and attract visitors and potential clients
• Using a productivity hack like thinking of the big picture but also going granular can help with completing big internal projects
Resources
Kansas City Brand Photographer Juliana Jumper
Ep. 11 Refreshing Your Brand for 2024: 5 Steps to a Powerful Uplevel