Crafting Your Niche with Brand Strategist Mallika Malhotra
About the episode:
Welcome back to Rebrand with RuthAnn, where we explore the real stories behind building a brand and balancing life. In this episode, I’m super excited to chat with Mallika Malhotra, an award winning brand strategist who swapped corporate life for entrepreneurship. We're unpacking how she navigated the big pivots from advertising guru to branding expert while juggling a big family life. Mallika talks about her journey of finding her niche, the difficulties she encountered, and her secrets to becoming the go-to expert in her field. So, whether you’re a new entrepreneur or looking to refresh your brand, you’ll want to hear Mallika’s insights on making impactful changes that align with your passion. Grab your favorite drink, get comfy, and join us for a heart-to-heart on making big moves in business and life!
Highlights:
How Mallika transitioned from corporate advertising to empowering female entrepreneurs
Navigating the challenges and triumphs of raising a family while building a business
Why niching down can set you apart in a crowded market
How to design your business to align with your personal life and goals
Mallika's approach to helping clients become visible experts in their field
About Mallika and Resources
Mallika Malhotra is an award winning brand strategist, confidence-stirring mentor, and dynamic speaker. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, find their power niche and build their business empire. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas. When she's not building brands, Mallika is drinking coffee or red wine, reading a stack of books and dreaming about their next global adventure. She lives in beautiful Maine with her husband, 3 sons and mini Bernedoodle, Jax.
Connect with Mandy: