Navigating Change When it Comes to Your Brand
About the episode:
Today on Rebrand with RuthAnn, we are talking about how to navigate change and growth when it comes to your brand. This is a very timely discussion because at the time of recording, it is September 1st and I already feel a change in the seasons – I cannot tell you how ready I am for the fall and to just go into cooler weather and experience the coziness, the boots, the sweaters, give me all of that stuff. It's also my birthday this month and that’s another shift that feels really exciting. Just like we're going into a new season, that can also happen in your business. Sometimes you're going through your business and you're noticing something needs to change, maybe you’re growing out of something and growing into something else. So that's what we're talking about today, how to navigate that growth and change when it comes to your brand, how to know if you should rebrand as you're going through a period of change, and to help determine what your next best step is when it comes to going through different periods of evolving.
What you’ll hear:
The three different ways to look at growth – pivoting, niching and evolving and knowing the brand steps to take
Giving yourself the permission to make changes in your business, even if it means leaving behind what you’re known for
What niching has looked like for RuthAnn in her business and how it can help you make more money faster
Why evolving is one of the most natural things about owning a business and how to lean into it
Knowing when you need a rebrand as your business goes through all of the different types of changes