About the episode:

Hey friend! Just a quick note – this episode is a replay from last year, right around this time. With the holidays fast approaching, it's the perfect moment to revisit these ideas. Enjoy listening and happy refreshing!

It’s mid-November and this is the time of year when a lot of people are thinking of refreshing their brand and/or website - is this you? You’re not alone! I myself am also going through a little refresh and I’m excited to take you behind the scenes in my own process. In this episode we’re diving into the essential steps for a powerful brand refresh in 2025 - and beyond, how to build trust with your audience through this process, a great easy way to get a refresh and more. As the year draws to a close this is the perfect time to evaluate what’s working and what needs improvement in your brand and website and what steps you can take to make it happen. 

Highlights:

• 3 Questions to ask yourself before you go through a refresh to make sure you get the most out of your efforts

• How RuthAnn is going through her own brand refresh and what steps she’s taking

• What happens when you have a site that is OK, should you go through a refresh?

• How to make a task such as “refreshing your brand or website” become a reality instead of a pesky to-do on your to-do list

• Ideas for generating excitement to your website when it launches and how to get your audience involved and excited

• How to build trust with your audience through this process