About the episode:

I am SO thrilled to be documenting my clients rebranding journey here on the podcast! Barb Davids is an SEO strategist and owner of Compass Digital Strategies and is ready to create a whole new look and feel for her business so she can stand out in her industry and attract more aligned clients. In this first episode, we record the Kick-Off call which is a deep dive into brand strategy for Barb, the goals for her rebrand, her core values, target clients, and the style and vibe of the visual brand and more. They also discuss the logo, brand collateral, and next steps. I am so excited to share this truly behind the scenes peek at the rebranding process and hope you walk away with a better understanding of how this can be so impactful for your own business. 

Takeaways:

• RuthAnn begins with her process with sharing her design methods of limited proofs and revisions to help the client not feel overwhelmed and keep the process streamlined and on schedule 

• Laying the groundwork for your visual brand is imperative, such as identifying core values, ideal client, goals, vision, and brand tone. 

• Core values play a crucial role in guiding business decisions and setting the tone for the brand.

• Understanding the target client and their needs is essential for effective branding.

• The style and vibe of the visual brand should align with the person’s personality and values.

• Barb shares how she wants a compass icon and RuthAnn agrees only if it isn’t cliche.

About Barb and free resources

Barb Davids is an SEO and content marketing consultant and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. In her spare time, she and her dog Stone run and travel around the US.

Learn more about the Artisan Branding Experience

Barb Davids: Follow along! Website and Instagram 

Listen to Ep. 8 on Rebrand with RuthAnn where Barb Davids is featured sharing her knowledge and expertise on SEO