About the episode:

I am so excited to be joined by my friend and copywriter Megan Smith today. She is a conversion copywriter, podcast host of the Blaze podcast, and she has so many phenomenal tips to share with you when it comes to standing out online with your copy. We talk about everything from breaking free from other people’s versions of success to truly define what success and fulfillment looks like for you, to brand messaging, to how the right copy can transform your brand and attract higher quality clients and more! Megan shares so many insightful ways to infuse your voice into your brand. No matter where you are in your entrepreneurial journey you can benefit from this episode!

What you’ll hear:

• Megan’s Eat Pray Love journey to entrepreneurship

• The difference between brand messaging vs copywriting - and when is the right time to focus on each?

• The market research Megan dives into for her clients to create converting copy

• How owning your expertise gets you out of competing in the industry - taking you from the best option, to the ONLY option

• The shift in your messaging to go from talking to new business owners to premium clients

• How to spice up your calls to action to make it unique to your brand voice

• Megan’s rebranding journey and how it’s played a role in embracing her unique position and signing aligned clients

Episode resources:

• Megan Smyth website - download the Conversion Cheat Sheet

• Megan on Instagram

• Listen to the Blaze Podcast