Brand Launch for Felicity Loft – An Online Retailer
Today is launch day for the Felicity Loft brand (and the unveiling of their website on Shopify!) and I’m so excited to have been apart of such a special project!
Megan reached out to me about creating a brand for her online shop, Felicity Loft, and I was stoked. Megan was referred by a past client which always makes for the best partnerships! Megan and I instantly connected over Zoom and her excitement about her new business was infectious and I was buzzing with ideas even in our initial Discovery Call.
Based in Megan’s home state of Alaska, Felicity Loft is an online retailer carrying loose leaf tea, locally curated wares, and gifts. It’s truly such a beautiful business and I’m excited to show you a behind-the-scenes look at this project.
To get started, we dove deep into the core values of Felicity Loft, and what Megan envisioned for the look and style of her brand.
Megan confessed, “Before I hired RuthAnn, I was feeling so much pressure and anxiety about creating the perfect branding that would capture everything I was envisioning for my business,” and I tooootally understand. As a designer, so many times clients aren’t sure how all the pieces of what they’re wanting will fit together, but I’m excited to report that in this case, Megan was thrilled!
Some of the words Megan used to describe her brand were warm, approachable, trustworthy, and delightful and creating the visuals to embody those words was such fun.
We started the process with creating an Inspiration Board and Color Palette to make sure we were headed in the right direction.
We used a rich color palette that showcases warmth and trust.
From there we created the logo – which always begins a with free-flowing sketching session – and built the brand on from there.
The logo was created with a beautiful serif font to embody groundedness and will keep her logo timeless for years to come.
Here is her Brand Style Guide:
The collateral items Megan chose were a Thank You card design and Instagram graphics. Here’s a look a the Thank You card:
Throughout the whole process Megan was SO easy and fun to work with. While she had a grand vision and idea of how she wanted her brand to look she needed help making it a reality and I LOVED helping her do that.
Here’s what Megan said about working together:
“My favorite part about working with RuthAnn was she is the QUEEN of managing expectations. I was never guessing where things were in the process or what I should be doing next. RuthAnn kept me on schedule, on track, and focused on the end goal of creating a brand that is cohesive and impactful.”
After the branding was complete, she took all the files and put them into her new Shopify website. Here’s a peek into how she used her branding with her new site:
IN HER OWN (SO KIND!) WORDS:
“RuthAnn is a rare methodical creative. Someone who is capable of capturing all of the ideas running around in my chaotic brain and honing them into a visual representation of the core values of my business. She was patient, engaged, and intuitive. Working with her was one of the loveliest professional experiences I have had to date.”
