Color psychology is a rich topic. There are many facets to how color affects the human body as well as decision-making and mood. So, in terms of branding, color plays a huge role in the process of how people identify with your brand and how they relate to it. According to research people make a judgement on your brand within 90 seconds of seeing your content. That’s a pretty quick assessment just based off colors alone!

So today we will take an in-depth look into the colors for your brand, find out what they're saying about you and make an informed decision based on research that can attract more of your ideal audience and communicate the right message.