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Posts on a variety of topics from rebranding to website design, to building a business to mindset to strategy, with a dash of my personal entrepreneurial journey and more! Dive in.

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Branding RuthAnn Rafiq Branding RuthAnn Rafiq

4 Ways to Make Your Brand Unique Before Investing

Not everyone is ready to invest the big bucks for branding their business, especially when you're just working to get a consistent income stream. And I totally get that. That's why I've created a little round-up of practical ways you can make smaller investments to hold you over until you can brand professionally.

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Photography RuthAnn Rafiq Photography RuthAnn Rafiq

The Complete Guide to Styled Product Photos

All I wanted was to take my own photos for Instagram. Surely, it can't be THAT hard to get some styled flat lay shots. This is what I thought to myself as I arranged my props with high hopes and delusional optimism daydreaming of clients knocking down my door to work with me. Spoiler alert: it didn't happen. And I struggled for a long time to get professional-looking styled photos.

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Photography RuthAnn Rafiq Photography RuthAnn Rafiq

3 Must Haves for Excellent DIY Photography

When I first started my business I had experience with photography, so I thought, why not just make some styled photos to enhance my brand. Seems easy enough. Boy was I wrong. While I had 2 years of experience with an award-winning wedding photography studio, styled product photography was not the walk in the park I had envisioned.

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