Even before I launched my business out into the world in 2016 I spent countless hours trying out different web platforms to see what would work best for me. While the time I put into researching platforms and trying them out was useful, it took up A LOT of time and if I could go back I would do things differently so I could save myself from the confusion and headaches.

We all want more traffic to our website. Perhaps it’s to get more loyal readers to our blog, or sell the products in the shop, or get more inquiries with our services. And the truth is, in order to get our business to where we want it we need more people coming to our site to view what we have to offer.

Whenever I'm in certain Facebook groups, I can count on hearing the people asking questions about which platform is best for their business. These comments can be, "which platform is the best for starting out?" or "Should I start with Wordpress?" and the classic, "How do I know which platform is best for me?"

For a lot of us, our website is the gateway for people to hire us. It’s our welcome mat, inviting people into our “shop” or our space so they can view our products, services, get to know us, see our work, and (hopefully) hire us. But what if…