Brand Photography & Photoshoot Tips with Kassady Gibson
About the episode:
One of the most common questions I hear when a client is about to go through the rebranding process is if they should get new photos. For this reason, I’m excited to have brand photographer and CEO of Focus Creative, Kassady Gibson, on Rebrand with RuthAnn this week. Kassady shares her journey from a corporate career in finance to a full time brand photographer. She is also giving us her best tips to get the most out of your next branding photoshoot. If you’re thinking of investing in new photos (for the first or umpteenth time!), be sure to give this episode a listen first!
What you’ll hear:
How Kassady transitioned to brand photography from a corporate career in finance
When Kassady believes it’s important to invest in first time or new brand photos
Some of Kassady’s best tips for when you do decide to get brand photos
The difference between shooting for style and shooting for brand
Why it’s important that photographers understand marketing and design
How to actually prepare for your brand photoshoot
Episode resources:
Download the free Brand Photo Inspiration Guide
About Kassady:
Kassady Gibson is the person behind the lens and the business at Focus Creative - she is a former derivative accountant turned professional photographer and loves helping small businesses - including yours. In 2012, she was a young mom, working all the time in a great corporate job, but she knew there was more for me. She couldn’t stop thinking about taking photos and dove head first into learning everything she could about photography. Fast forward 6 years, and she’s created a successful 6-figure commercial photography business and wants to share everything she’s learned along the way with you! Now, she’s excited to help you along your journey to become a professional brand photographer and take all the guesswork out of it for you!
