How SEO Affects Rebranding with Barb Davids
About the episode:
Today, I am so excited to be talking all about SEO with an SEO specialist, because whenever people are looking to rebrand and re-do their website, so many questions come up about SEO. So I'm thrilled to host Barb Davids today on the show. Barb is an SEO and content marketing strategist and owner of Compass Digital Strategies. She goes all out to help small business owners embrace their SEO ambitions. During our conversation, we chat about the best tips and tricks to keep in mind when you go through a rebrand from changing platforms and redirects to how to rank high on Google after the process. Barb offered up so much knowledge that is helpful to anyone looking to rebrand. Enjoy!
What you’ll hear:
How Barb got her start in SEO and content marketing after being a fitness photographer
The biggest things to think about when you’re changing website host so URLs and SEO is protected
The best time to hire a SEO specialist and/or a website designer throughout the rebranding process
Http vs. https and www. vs. non-www and how to keep these aligned throughout any platform changes and redirects
Best tips and practices according to Barb when changing website platforms
Why you should try to plan your rebrand or website redesign during the off season and the importance of knowing your highest performing content
Advisements to grow your SEO so that you can rank high on Google, even after a rebrand
A little bit about Barb’s upcoming group coaching program
About Barb:
Barb Davids is an SEO and content marketing consultant and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. In her spare time, she and her dog Stone run and travel around the US.
Connect with Barb:
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Hey guys, welcome back. I'm so excited that you're back with us. Thank you so much for joining. Today, I am so excited to be talking all about SEO with an SEO specialist, because whenever people are looking to rebrand and redo their website, so many questions come up about SEO. So I'm so excited to have an expert and where we're talking all things SEO. So Barb Davids is an SEO and content marketing strategist and owner of Compass Digital Strategies.
She goes all out to help small business owners embrace their SEO ambitions. Her open door policy and jargon free chats bring clarity to all areas of online marketing. So you can see the value, understand the results and celebrate the wins at every step. Barb recently opened a group coaching program that allows business owners to get answers, get in front of their target audience and get BLEEP done. And we will talk all about the group program, which is incredible. But before that, Barb, welcome to the show.
Barb (01:01.566)
Thank you, Ruth Ann. This is so fun. I love your podcast. I've been binging on it. So good stuff. Yeah.
RuthAnn (01:06.246)
Oh good, oh I'm so happy to hear that. Wonderful, well I am so excited to talk about SEO and rebranding because so many times when I'm on discovery calls with my clients or we're even in the process, they have a lot of questions on SEO. So I'm excited to talk all about everything that goes into SEO when it comes to rebranding.
But before we get into all that, I would love to hear a little bit about yourself and your business and how you got into SEO marketing.
Barb (01:37.642)
Sure thing. I love to tell this story. So I had been a digital marketer for like 25 plus years in sort of a corporate atmosphere, mostly in the furniture industry. And I had been on the management side and at some point I ended up becoming a professional fitness photographer. And I know it's kind of funny, like just kind of randomly. There's actually a lot of digital people who are in the photography space. It's a really interesting crossover. So I think it's because it's like technical versus
RuthAnn (01:55.862)
What?
Barb (02:07.098)
creative basically. So but yeah so I was doing the photography and when I went to look for specifically my industry and what to do with images and then looking at it from a I guess business owner perspective it just felt really complicated, overwhelming. I was like what the crap am I supposed to do?
what really works, what doesn't. And then I started going to some networking groups with some other photographers, and I had some people asking me for help because I was in the space already. So I knew how to do it. It just was like, for that one industry, it was a lot different than what I had been doing. So I started helping people that way. And then at some point around the same time, I decided I wanted to start my own business and help other photographers, which has sort of grown into all small businesses, entrepreneurs, everybody.
anybody who's working for themselves really, and helping them try to get some answers because when I hired SEO folks, it was very complicated to get an answer. I would get the run around, they'd tell me they were monitoring and I just really didn't understand why you couldn't just tell me what is happening. So yeah, so that's kind of how that started and I've been helping small business owners ever since.
RuthAnn (03:17.242)
Yes.
RuthAnn (03:23.654)
I love that so much. And that's so interesting that you are a fitness photographer back, and yeah, like you said, there is a lot of crossover. I love having a photography background when I'm doing websites. It's so helpful because I can edit the photos, resize them, make sure they're, you know, perfect for websites. So I think it is interesting that there was that overlap. And I love that you provide SEO consulting and coaching on the fact that it can be jargon free.
and it could be straightforward and here are the answers to your questions. I've also hired an SEO specialist and it can feel confusing or like I'm not on the same level or it's like, you know, sometimes it can feel a little out of reach. And for everybody, that's, you know, I think your point of doing what you do is to make it accessible for people.
Barb (04:14.986)
Right, exactly.
RuthAnn (04:16.426)
I love that. So when it comes to people and wanting to rebrand and wanting to uplevel their website, there's so many questions that come with that. But first, I would love to know, so say someone is rebranding and they are moving platforms, which is a huge one I see. That's what I help a lot of my clients with is they move platforms or they're changing their URL name from one original name to another.
What are some things that you see happen with SEO as they go through that process and how can you minimize, you know, make it damage control basically?
Barb (04:54.194)
I think the biggest one that people forget about is because the URLs are changing and you're changing platforms It can change the structure and everything that's happening behind the website So if you're just changing the platform and not changing the URL It's still changing it in the background because of how things are coded So you're gonna see a slight dip likely from Google search organic search coming to your website
as Google is trying to like refigure what your page is about. Even if all the content stays the same. It's a very weird thing, but there's just so much coding that goes behind it. Google has to rethink about it. And typically, the biggest answer then I get after that is like, well, how long do I have to wait for it to come back? And it does vary. So I generally say wait at least maybe four weeks. That's like a really roundabout level, but it does vary.
all over the board. It just depends on Google's mood sometimes. Who knows what's going on. So that's probably the biggest thing. And then when you have URL changes, and even with the platform change, one of the things that people forget about is the URL changing, but the, not just the domain, but the pages afterwards. So sometimes the structure changes.
RuthAnn (05:50.85)
Hahaha
Barb (06:10.046)
Based off of, I think the most common one is like when developers change platforms, you usually have a new developer typically. Somebody else is doing it and they have their own way of doing things. So they may check a box of a setting that was not checked before, which might alter the URL, for example. And now you have this whole brand new URL. In Google, things that's going to URL A, when in fact, it's actually URL B. So you have to set up these rules that says, hey.
If somebody comes to URL A, send them over to B so you don't lose that or try to minimize the impact of that.
RuthAnn (06:46.118)
Yes, and to fix those and to set that rule from the start, is that going into your code injector page or is that going to an outside, outside your website? Where would you go to write those rules?
Barb (07:01.61)
Typically, most platforms will have a thing called redirection. So if you're on WordPress and you have an SEO tool, sometimes they have their own redirection area. Other times it's a whole nother plugin. And I'm not as familiar with the self-contained platforms like Shopify and all those other ones, but they typically also have a redirection area. And then you just go in there and you say, here's the old URL or URLA, and here's where I want them to go.
RuthAnn (07:22.644)
Mm-hmm.
Barb (07:29.298)
The catch is check all the settings, because sometimes it even says, do you want to enable it, or do you not want to enable it? So sometimes you have to make sure to enable it even on top of that.
RuthAnn (07:38.822)
Oh, that is good to know. I know Squarespace does have that, a little spot where you do write all the URL redirects, and it is very tedious, especially when you have really big sites, but it's so important to do that, because then you can make sure, it is gonna be bumpy, like whether you want it to be or not, like whenever you're changing platforms or something, but we try to minimize that as much as possible, and doing those redirects is tedious, but very important, so I'm glad that you mentioned that.
Barb (08:06.334)
Yeah, and one thing that people might not realize either is the tracking URLs, if you're using those to track where your traffic is coming from and just getting a little bit more granular on the analytic side. If you, some of the systems do recognize that or don't recognize that. So like after a URL, you'll have question mark and then you'll have a bunch of gobbledygook at the end that tells a bunch of things. In WordPress, I know in particular, one of the ones that I use, it says you can keep those
tracking parameters and pass it on to the next URL so you don't lose that information because if you have URL A going to URL B and you don't keep that tracking stuff, that tracking information, Google Analytics is likely to put that in a thing called direct, a direct unknown kind of area because it can't see where it came from. So keep that in mind too.
RuthAnn (08:56.087)
Hmm.
RuthAnn (09:01.09)
That is good to know. So I'm curious and maybe the audience is also curious. When would you hire an SEO specialist or consultant like yourself and when would you hire a website designer? Because you know if people are going through a big change, you know they want it to be as smooth as possible, when would you hire the different positions?
Barb (09:21.278)
That is a great question. It's like a chicken or egg thing, right? Like I, and you can always change everything. So if somebody's thinking about it right now, just know if you don't do it or if you're not doing it this way, it's not set in stone. Everything is fixable. Like everything is manageable. Typically, if you have a website designer that has that in their forefront or is working with an SEO designer, that's probably the best thing. Because if you're not ready to do an SEO consultant on a regular basis,
you can get it at least just for the rebrand. So at least you're set up that way. You can take care of the redirects. And the other thing with the URL, the HTTPS versus the HTTP also, this is gonna send me off on a tangent real quick about the URLs, the www versus non-www. So those are technically two different URLs as far as Google is concerned. So if you have somebody doing a redesign or rebrand,
and they aren't aware of that or don't think about that side of things, they may set it up and let's say your normal website was www. The new website has non-www. That's technically a different URL. That's what's crazy about it. And I've run into that too many times and then what happens is my Google Search Console is all a mess because it sees two different websites so it looks like all of a sudden I've lost all of my traffic because of it.
set that up, that's a whole other conversation. Or then you have all the redirects. So everything technically is now a non-WWW. In the eyes of the whole SEO world, you have to set up redirects to show that that's changed. So that's kind of, that's some of that. So I guess in terms of going back to the question about when you should hire it, it's really helpful if the designer has some background and they can kind of help you along for that.
But otherwise, I would say if you could get like a few hours from somebody in time, like as you're planning it out with the designer, have at least one call with everybody on the call at the same time and just see where everybody's knowledge is and what, what some of the holes might be. If there's any.
RuthAnn (11:28.326)
Yeah, that's really good advice. And I remember we were on a previous call before we recorded this, we were talking about SEO and stuff and you mentioned that about the URL, the www versus HTTPS. And I, I noticed that for some websites, there is no www. But I feel like if I did it, or if I didn't do it, it still takes me to the same place. So is that true?
Barb (11:42.41)
Mm-hmm.
Barb (11:54.574)
It can be, it doesn't always happen, but most of the time that is, but it still looks like a separate website as far as Google's concerned. So you'll still have the redirects happening. It'll still, like when you do a site audit report, it'll be like, oh, we are redirecting this. And so it'll look like quote an error, but it's not because people are being redirected, but technically it's taking that extra time to go do that. So let's say you had 50 pages.
Well, not everyone's going to be visiting 50 pages, but if you have a larger website and you have a lot of people visiting, every single time somebody visits a non-WWW and then goes to a WWW, that's a redirect and taking extra time on the server for Google to figure out.
RuthAnn (12:36.414)
Okay, so we're gonna go down a little bit of this rabbit hole just because I would love a little bit of clarity just for people if they're not sure. So what if they type in www and then they actually are not? So I'm just curious, like, is there a way to know for sure if you, because say you used to have www, but now you just have the HTTPS. So like, how would you know where you're at?
Barb (12:59.666)
Yep, the way I do it is I literally go there. So I'll go into a Chrome window and I'll type my website without the www. And then you have to click up into it to see how it loads. And then if it still doesn't have the www, I'm good. Sometimes if I click on it and then all of a sudden I see www when I'm trying to copy the link, that's when I see that it's a different one. That's the easiest way for me to do it. Yep.
RuthAnn (13:23.73)
Okay, that's super helpful for people. I'm sure they would be curious. Yes, so interesting and valuable to know is you're going through a rebrand and it's really important. I love when you mentioned everything is fixable. I think that's so important because sometimes you can hear in the SEO space, sometimes it sounds dire, like, oh, you can never fix this and once it's done, it's done and.
And I love that it seems forgivable and you know, you can make changes and updates and all those things. So that's really good to know. What are some tips you have for when people are changing their website platforms? Say they're going from Wix to Squarespace or from ShowIt to WordPress. Like what are some best tips or practices you have when people are making a ship like that?
Barb (14:16.478)
The best one is to think about it beforehand. And it does get a little bit nerdy when you're thinking about URLs and structure and things of that nature, but it's really important to do that. I think having a staging site really helps so that you can run a site audit on your live site and you can see where all the pages are or some sort of something. Sometimes you have to have tools, sometimes you don't, to get a list of all your pages. And then do the same with your staging site and then do a check. So you can get kind of nerdy.
RuthAnn (14:44.793)
Nuh-huh.
Barb (14:45.338)
And use Google Sheets and do like a VLOOKUP and be like, okay, what is on the staging site that's not on the live site? And then you could be like, oh, yep, okay, now I need to figure out where this is coming from or how it matches and then see where I need to make any adjustments for redirections. That's probably like the biggest one. The second biggest one is to have patience. And I know it's really, really difficult in terms of once you go live, but there's nothing you can do really.
I mean, if you do anything, you might be upsetting something that Google is already trying to resolve on its own. So you just have to give it a little bit of time. And like I said, four weeks is just a good general rule of thumb. You're going to get numbers all over the board, depending on who you talk to. That's just my personal preference. I've never had a client or any really bad stories in terms of it being so, so bad. So that's the good thing. I think it might happen with like.
way larger sites, but the people that I work with, with the smaller sites, a few hundred pages at the most, there's really nothing that is terrible. It's just a timing waiting game.
RuthAnn (15:48.986)
Yes, and I think that is so important to mention is just having patience in that process because when I worked with an SEO specialist a while ago when I moved over from Squarespace, so their old platform, they had 7.7, has upgraded now to 7.1. It's also called Fluid Engine.
Barb (15:53.311)
Mm-hmm.
RuthAnn (16:11.63)
Yeah, there's a little bit of a difference between the two. So if you're on the old version of Squarespace, you have to recreate the site in the 7.1 version. Basically, you have to start over from scratch because they made so many changes to their user face. So yeah, so that's been hard for people who are on the old version of Squarespace and they're like upgrading and stuff. But when I worked with an SEO specialist, they did say that it would take up to six months to see all those.
you know, to make sure everything kind of came back to where it was before. And I did think that six months sounded a bit, you know, like a lot, but yeah, you just have to have patience and knowing, you know, if you are a business owner and you are planning on being in business for five, 10, 15, you know, if you want this to be your career, like it's not very long in the grand scheme of things. So sometimes, you know, just putting in that extra time and effort to make sure your SEO is good, that's kind of, I think the best.
practice.
Barb (17:08.89)
Yeah, exactly. I have two more tips for you. Okay, one that some people maybe don't remember as much is to try to do it in down season or in a less busy season. It's a lot less impactful to your organic rankings, your conversions, all of that. If you can do it in a time that's less busy or if you're seasonal on an unbusy season, that really helps when you do a rebrand. Sometimes we're kind of impatient and don't care and that's okay too.
RuthAnn (17:11.739)
Yes!
Barb (17:38.343)
Hehehe
RuthAnn (17:38.769)
No, that is a really good tip. That's a great tip.
Barb (17:42.674)
And then the other one I had was identifying high performing content. So that one's just more of a, I think, particular piece of it, even though you're technically doing all the things, right? You're checking the URLs, doing the redirections, and that kind of thing. I usually keep an eye on the high performing content, the stuff that you get a lot of traffic from just to make sure that everything's okay there because you're like, you're like bread and butter type of traffic.
especially the ones that do a lot of the conversions. So you want to make sure that those are functioning properly and can be seen by Google.
RuthAnn (18:16.406)
yes, those are such good tips. And for people who are sometimes not really looking at on and off seasons, so many people wanna rebrand for the new year, that happens a lot of the time. Like people are wanting to do stuff in the fall, so everything is good for like January 1st and start the year off clean and strong and stuff. But I think that's a great tip to look at seasonal, like if you are more seasonal, just doing it in the off season would be preferable. So that's a great idea.
Barb (18:45.35)
and back it out with that four-week thing in mind. Like if it's gonna take four weeks for it to kind of get back into gear, maybe give it a couple months. So if you have a busy season in the fall, maybe you wanna do it in the spring just to be on the safe side.
RuthAnn (18:58.354)
Yes, I love that. Such good advice. So when people have gone through a rebrand, say they're coming out the other end, and how can they grow their SEO so they can be on the first page of Google? They wanna be industry leading. So what can you advise is the best way to grow your SEO after you've gone through a rebrand?
Barb (19:21.394)
The best way is to do blogs regularly, or at least content regularly. That brings people back to your website for either a download or checklist, sign up for the email, anything like that. It's all about the content marketing and it's all about pushing out content regularly. So for Google organic, that's the best way is through a blog because if you're
constantly refreshing your website, then Google comes back often and takes a look at it. So it's going to come back and say, oh, do they have something new? Yep, great. Let's index it. Let's show it in our search results. So that would be the best piece of advice that I have.
RuthAnn (19:55.046)
Yes, and I can also say that goes for the podcast too. I know I'm designing on Squarespace at the moment, and with Squarespace you can have a podcast under the same format as a blog. And so it's great if you have a podcast as well, because that is content coming out all the time and it's coming out on your site. And so for me, I have a blog and a podcast, and I know a lot of other business owners have that too. And so I think that is another great thing is, you know, the more, like you were saying, the more content you have on your site.
coming out fresh, new, the better. And that's why I always advise people if they're doing a course, kind of depends on the course platform and all that. But you want everything housed on your website as much as possible, because that brings foot traffic, that brings people staying on your site longer, which is better for SEO. So I just think, yeah, the more content you can have on your site, the better. And you really don't wanna send people away to a different platform if you can help it. So...
Yeah, I think that's a great piece of advice, is to just come up with new content as much as you can.
Barb (21:00.302)
And the website is yours. Like if it's any other platform, it's not yours. So it could go away in whenever. And I know that some of them don't feel like they could go away. But you really don't have any control over that like you do with a website. So it's something that you own and you can put on it however you want. And it can get seen time over time again, like with social. I love social now. I mean, that's one way to put out your content. But I would say that has a...
RuthAnn (21:02.187)
Yes.
Barb (21:28.07)
short lifespan versus a blog post, for example. And with a blog post, it could, well, like, I don't know, months, years. I mean, it does have to have refreshing, but for the most part, you put it up once and it's done. You don't have to keep doing it. There's maybe once a year or something like that, but it's pretty minimal in terms of, compared to other channels.
RuthAnn (21:48.462)
Totally, and if you write a really good piece of content on your blog that is like timeless information, it is great because you could repurpose that in a lot of different ways on a lot of different channels. So I think it is great to think of like your core content being on your website and then social media being kind of a secondary situation. And I know people who have lost their Instagram accounts completely. They've like, they've had like big followings and they've gone to, like they've just vanished. And I think it's just.
crazy to put like all your eggs in a social media basket because like you said, we don't own those platforms but we do own our website.
Barb (22:25.471)
Right. Well, take a look at Twitter. That's super big, right? And who knows what's happening over there.
RuthAnn (22:30.382)
Yeah, exactly. And I feel like there are more social channels coming out every day. Like, you know, threads came out recently and I just feel like it's easy to get caught up in, oh, this is like the new thing that's out and everyone's on there. But I just feel like having a website is... the websites aren't going away. So websites, you know, things can come and go, but as far as a website and being an online business owner, having a website is incredibly important.
And I've talked to people and I've heard people say like, oh I just don't think a website is very important and I can get by on Instagram or LinkedIn and I'm like wow, that's just such a, I mean if you wanna do that, that's fine, but I just think looking at the history of websites and the trust you could put in them and sometimes social media you can't put a lot of trust into. So I just be cautious as you are.
you know, focusing on where you're putting your effort, you know, you want something that's gonna really help you in the long run.
Barb (23:32.742)
Right. And if you think about how many people are searching or how they're searching, they're typically using a search engine to do that. Now there's, you could argue that some people are using Instagram, they're using TikTok, that kind of thing, but they're still at this moment. And I don't have the numbers because it depends on, you know, who you see or who you talk to. But most of the people are going to be using a search engine, whether it's Bing, Yahoo, Google, mostly Google. And so if you were just on Instagram, that's great. If that works for you for the capacity that you have.
RuthAnn (23:54.967)
Mm-hmm.
Barb (24:01.022)
But imagine all the thousands and millions of searches going on around one keyword or variations or things and topics around that keyword that are happening on Google search that you could be getting so much more.
RuthAnn (24:14.562)
Yes, 100%, which takes us to how you help people in your group program, because I just feel like, we mentioned this, but SEO can seem vague, complicated, technical, we don't know what we're doing. So I love this approach you have to your group program, because I have not seen this anywhere online. So tell us a little bit about your group programs.
Barb (24:39.29)
I would love to. So I am so excited about this because you're right, I haven't seen anything quite like this. I do know that there's some out there in various forms, but I found that it was difficult for a lot of small business owners or people who own their own business, maybe sometimes they have a small team, to figure out or get questions on what they need to do for the SEO and content marketing. And the one-to-one costs, and I'm in this, I do one-to-one, I'm at capacity, but I do it and I get it.
RuthAnn (24:40.798)
No.
Barb (25:09.126)
are just outside of the budget. It's just, it's too much for a lot of people. And so it really, interestingly enough, just kind of hurt to say no to people because I wanted to help them because that's where it came from. Like I just want answers. I just want to know what I'm supposed to be doing. I don't have to go trawling all over Google, wondering is this the right answer? Is this going to help me? And then when I get into it, it takes me into some big old stupid history. I just want the answer. So.
RuthAnn (25:35.936)
Yes.
Barb (25:36.974)
I did start a group coaching program and it is affordable and the reason it can be so affordable is because it is in a group coaching atmosphere. So it's basically like three calls a week. You can come and go to them as you please. Two of them are coaching calls and one is a get bleep done session. I'll be family friendly. So it's like a co-working session and you get to learn from other business owners, other industries, that kind of thing. It's before my...
live sales page goes. So Mike just got it back from the copy and copywriter and the editor. It's going to be $65 a month for as long as the person remains a member. And that price will never go up because I always hate that when people do that to me. So I have thought about this firmly to say, okay, that is going to be the case. It's not going to be like, oh, gotcha later and then change it. But in, in lieu of that, I'm asking the people who want to be a founding member at
So they can tell me how to make it work for them. Like I want this to thoroughly work and that they get answers. Now they have to do the work, which sometimes kind of puts people off, but there's a lot of people that are like, yes, give this to me. I wanna learn how to do this on my own so I can be self-sufficient and learn how to do it. And that's the thing too, it's not a course. Like it is not about learning SEO in the same respect that I learn it. It's...
getting the answers to how it works for your business and what you should be doing. So for example, one person I was talking with in the group, we started them with not a site audit. We ended up going down keyword research first and talking about her guest writing and spending some time on that. And we just went around in a roundabout sort of way, which is totally fine. But when the sales page goes live, that'll be $97 a month. So right now is a really, really good time to get into it. But the...
When you get into the program, you get into the calls, there are course-like materials so that you have reference points. So if you wanna do a site audit, there's a link there and it tells you how to do it. Let's say you don't know quite how to do it or something comes up and you have a question, that's when you jump into the group coaching and we get your answer.
RuthAnn (27:49.85)
Yes, this sounds incredible for people who are like you said, maybe they are allotting their marketing budget to other things This is such an affordable price point to get answers You need and that's the thing and I think people understand with like group programs There's work you have to do that is in you know involved DIY work, but you're getting the expert you're getting Examples you're getting you know course materials, so I think that's
extremely valuable to people and I'm so excited that you're sharing about this and that people can learn more about it because I do think this is something that's incredibly valuable. You mentioned three calls a week. Is that three calls a week? That's correct.
Barb (28:32.914)
Yes, there's two coaching calls currently. There's Monday morning Pacific Standard Time, Thursday afternoon Pacific Standard Time. And then the coworking one is Wednesday Pacific Standard Time. And that's the other thing too, like as I get more members into the program, that might change. We might add some, we might change it to make it work for people like no matter where they are.
RuthAnn (28:53.29)
which is fantastic. I was so sure that was like a mistake. I was like, oh, I'm sure she meant three times a month. That's incredible, like three times a week. That's, that's, yeah.
Barb (29:02.494)
Gotta get stuff done. And that actually works out to be about two to three hours, right? If you attend every call, let's say you're having time, having a hard time figuring out when to put this into your schedule because you don't make the time. This kind of forces you to say, okay, I'm going to spend at least one hour, two hours, three hours per week on my SEO and content marketing. And it's there for you to use. So it's kind of almost accountability as well. And then there is a, I forgot about this part, there is a Slack group.
RuthAnn (29:04.578)
That's right.
Barb (29:31.602)
that we use for in-between calls. So it's not that you just have to be in the calls. If you can't make them, that's okay. Let's say you have a question, you can just come to the Slack group, ask it, and then you'll get an answer either same day or within 24 hours. Like I'm of that nature too, that if I'm working on something, I would like the answer sooner than later. So we try to answer them as soon as possible.
RuthAnn (29:49.622)
Mm-hmm. I love that. That's fantastic. And I think this is such a good opportunity for people who've gone through a rebranding experience or maybe who are, you know, they know that that's in their future. They can get their SEO lined up, get their questions answered, and, you know, have the best online presence that they can have. So I think that's fantastic. Where can people sign up for this and learn more about you?
Barb (30:14.474)
So the sales page isn't live yet, and that's the whole point of getting it really cheap. But you can find me at Compass Digital Strategies on Instagram. And if someone mentions that they heard me, heard you, heard me, blah, on this podcast, then I'll make sure too that they get to the right page.
RuthAnn (30:16.894)
Okay.
RuthAnn (30:28.802)
Ha ha!
RuthAnn (30:34.27)
That would be incredible and yes, make sure you get in at that founding members rate because that's such a good deal And I just love that you share that here Barb. Thank you so much for all of your Expertise and wisdom and advice. Do you have any like parting words of you know wisdom to share with the audience? or anything else
Barb (30:55.046)
No, I think it's more just about the consistency and just trying to plan ahead when you're doing a rebrand, give it some thought, it'll be okay, don't worry.
RuthAnn (31:04.138)
Yes, I love that. It's fixable, it can be worked through, and you're there to help people in that group coaching atmosphere. So I love that so much. Thank you so much for being here. I'm so grateful to have you here.
Barb (31:17.246)
Thank you for having me.
