How SEO Affects Rebranding with Barb Davids
About the episode:
Today, I am so excited to be talking all about SEO with an SEO specialist, because whenever people are looking to rebrand and re-do their website, so many questions come up about SEO. So I'm thrilled to host Barb Davids today on the show. Barb is an SEO and content marketing strategist and owner of Compass Digital Strategies. She goes all out to help small business owners embrace their SEO ambitions. During our conversation, we chat about the best tips and tricks to keep in mind when you go through a rebrand from changing platforms and redirects to how to rank high on Google after the process. Barb offered up so much knowledge that is helpful to anyone looking to rebrand. Enjoy!
What you’ll hear:
How Barb got her start in SEO and content marketing after being a fitness photographer
The biggest things to think about when you’re changing website host so URLs and SEO is protected
The best time to hire a SEO specialist and/or a website designer throughout the rebranding process
Http vs. https and www. vs. non-www and how to keep these aligned throughout any platform changes and redirects
Best tips and practices according to Barb when changing website platforms
Why you should try to plan your rebrand or website redesign during the off season and the importance of knowing your highest performing content
Advisements to grow your SEO so that you can rank high on Google, even after a rebrand
A little bit about Barb’s upcoming group coaching program
About Barb:
Barb Davids is an SEO and content marketing consultant and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. In her spare time, she and her dog Stone run and travel around the US.