Rebranding a Product-Based Business with Krystle Hamilton of Pretty Planner Co.
About the episode:
Today I'm so excited to have you meet one of my past clients, Krystle Hamilton. Krystle is a mom, wife, and the CEO of Pretty Planner Co., Kansas City's first minority owned luxury planner and stationary company. Throughout the episode, we talk about her rebranding experience (which she chose to do early on in her business), challenges she faces as a product-based business owner, how she grew her business through the pandemic to eventually become a Goldman Sachs One Million Black Women in Business graduate. I just love Krystle and her story, and I think you will, too!
What you’ll hear:
When Krystle decided to start her business, how she infuses her family into each journal, and the way she worked through COVID at the beginning
Not being afraid of failure and being willing to take risks as an entrepreneur
Why Krystle decided to rebrand fairly early on in her business
What Krystle loved about the rebranding process and the importance of streamlined work and a luxury client experience
Krystle’s tips for growing a profitable product based business and how her version of success has changed over time
How Krystle’s mindset has stayed so strong through the ups and downs of her business
What Krystle is planning for her business as she moves into the new year
About Krystle:
Krystle Hamilton is a mom, wife and CEO of Kansas City’s first black luxury planner brand planner. She is an enthusiast and goal strategist who is also a Goldman Sachs One Million Black Women in Business Alumni.
Connect with Krystle:
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Hey guys, welcome back. Thank you so much for being here as always. Today I'm so excited to have you meet one of my past clients, Crystal Hamilton. She was a client of mine back, I think it was last year, maybe it was even two years ago. I wanna say 2021 possibly. Okay, so a couple years ago. No, 2022, yeah it was 2022. I know, I'm feeling fuzzy now. Yeah, okay, so last year. No, it kind of didn't.
Oh, it was. Okay. It was 2020. It was last year. Guys, a lot has happened in the last year. But we are talking about her rebranding experience and how she is a product-based business owner, how she has grown her product-based business, and I'm so excited to chat with her about her experience and all the things. So Crystal Hamilton is a mom, wife, and the CEO of Pretty Planner Co.
Kansas City's first minority owned luxury planner and stationary company. And it's so fun to have a fellow Kansas City in here with me and we have yet to meet in person, I will say, but it is on our to-do list. But I'm so excited to have you here on the show, welcome. Thank you, I'm excited to be here. So I would love to hear a little bit of background on how you got into designing planners because this is such a.
a niche, I feel like, you know, some people design one planner and you have an interesting take on it where you, well, I'll just let you go into it, like how you got into that process of designing planners. So I've always been a planner user. And so maybe around 2019, I was looking for a planner, but I wanted something that I could build according to my needs and my lifestyle. And so.
I found a couple of companies, but they only provided black or nude or some of those neutral colors and I wanted something with a little bit more personality. That was around the time when my father passed away. And so at that time, both of my parents had passed away to cancer. So I was kind of going through a grieving process. And so I was wearing a lot of black. And one of my coworkers actually pointed that out, like, you don't wear color anymore.
RuthAnn Rafiq (02:24.054)
And I said, you know, that's actually true. I really don't. And you know, it was just grieving. And so I said, you know, from here on out, I'm just gonna live out loud and you know, just kind of get out of that grieving phase. And so when I went to go look for a planner, I wanted something with a little bit more color, but was still professional because I do have a professional occupation. And so I'll say, well, I want something just a little bit more. And that's where I decided.
this is my lane. And so, and I really love designing the leather covers, the vegan, they're all vegan leather. So they're animal friendly. And so I love designing them and every single one of them has been named after a family member. So the blush pink was my mother because she passed away from breast cancer. The till green was my grandmother who's also transitioned. She was a seamstress, so she loved color.
So I named the two one after my grandmother, which was Zenobia. And then we had the hot pink cover, which is named after my little cousin, who is Leah because she's in AKA. And then the two-tone cover, that is the nude on the outside and the pink on the inside is named after my daughter because she chose those two colors, Malia. The latest one is our black cover, which is Noir, but...
We just named that one because it's going to be a whole collection. So we just named it Newark, you know, as a black. So I love that they're all so significant and they really mean something. It's not like you're just coming up with like planners, you know, they are really representative of people in your life who are really important to you and that it just is grounded in such a amazing story. I love that so much. Thank you. So.
So you also create the inserts. So tell us a little bit about that too. Um, so I want to insert that would actually help people with every area in their lives. So we, my pillars are home, health, wealth, self and career. And so I try to find ways to design products in those areas that will help people. So for home, we have like meal planning inserts, we have project management inserts. Um,
RuthAnn Rafiq (04:45.09)
For health, I have the Apple Watch Activity Tracker. For wealth, I have something called Opulence Wealth, where you're able to track your credit score, your debt, your savings, your budgets. And it actually comes in a whole system to where you can have cash envelopes, sinking fund envelopes, along with the inserts. And you get a cover. And you also get our hot pink tote bag for when you go out grocery shopping or something.
So every pillar has inserts that are related and that help you in those areas in your life. So it's technically like lifestyle planning. And so when I'm designing them, I'm thinking about what do I need? How would this benefit me and the next person? They are geared more towards people who are a little bit more active. And then we also have essentials like 2024.
inserts that just have your standard monthlies and weeklies and things like that. And then at the end of it is always a vision board of our dated products. So there's a vision board on the end where you can use it either for the year going forward or for the next year. I love that they're so customizable, I think, and that they touch on like every single part of your life. And like you mentioned, they are like a lifestyle planner. And I just think that's so.
and valuable that people can create their own adventure, so to speak, and they get to choose their own cover. I think it's just so cool. I love the concept so much and that you really use like really quality materials. I think that's, it's just so cool. Yeah, thank you. And we also have our inserts printed here locally in Kansas City. I use a local print shop, so it makes it so much easier to just go and grab prints from them, as well as helping our local economy.
And she allows me to actually recycle. So whatever I don't use, I can either recycle it with her or I give it to like a local planner, little, what am I trying to say? Like a planner community. So yeah, so I'm a part of some of our Kansas City planner bae communities and things like that. So I usually end up giving them products if we don't use them. So I try to recycle them as much as I can.
RuthAnn Rafiq (07:10.958)
I love that. That's so good. So when you first started your business, when did you start? Like what year did you start your business?
So the website actually was built in 2019. Okay. But it was like, I started buying products, incorporated the name and things like that. And then COVID hit. And so I sat on it for months until my cousin who built the website said, you're either gonna have to do it or you're just gonna have to scrap it and all your hard work is just gonna go just down the drain.
And so we picked a day in August and said, let's just do it. And so we technically opened the website August of 2020, but we started planning in 2019 and then COVID hit. And it just was like, ah, do or die moment. So it kind of forced me. So, yeah. So it just forced me into it. I was like, oh, forget it. Let's just do it. Pick a day and go. That is so how it is, I think in business, you just have to, you just, it can't be perfect. It can't be.
You know, I feel like so many of us creatives are perfectionists. We want to put only the best out there. And I remember when I started my business too, it was kind of like, you know, I wasn't like thrilled with my first website design and stuff, and I wasn't. You know, a hundred percent like, you know, is this what I should be doing? But it was just kind of like, I have to just jump in with both feet and do it, or else it's never going to happen. Like if I'm waiting for this.
illusion of perfection, it's never gonna come. So I'm so glad that you just picked a day and you just went for it. And I just feel like that's how it is. It definitely is. I mean, it's almost like every time you launch a product or a service, you just kind of have to put yourself out there. And it takes a lot of vulnerability and confidence to do that. Because as Erika Badu says, I'm an artist and I'm sensitive about my stuff, so.
RuthAnn Rafiq (09:14.414)
That is so true and as personal brands, we are putting our self on the line a lot of the time. It's our face behind it, behind our products and services. It's us, it's our reputation. So you do kind of have to put yourself out there and be vulnerable. And that is just part of being an entrepreneur. I think it's being willing to take risks. Yeah, not afraid of failure. Exactly, 100%.
So you chose to rebrand fairly early into your business, just a couple of years in. Why did you decide to do that? I just wasn't confident. And when you're not confident, it shows. And I wanted to show people that I'm here and I wanna be here and I wanna stay. This just was not a business that was built strictly for monetary purposes. Like I'm here and I have a purpose and I was given this.
I just wanted to show up more confidently. And I actually got tired. And I feel as if the first logo that I had wasn't a representation of, a true representation of the company and the direction that I wanted it to go to. I wanna be retail ready. I know I'm kind of young in the business, but I do want to eventually become retail ready. And no one can tell you when you're ready for retail. You can.
jump into retail a year into your business. It's just how it's packaged and presented and how well you can manage the expectations. But I said early on, I want to be retail ready. And also, when you get into things like trademarking, you don't have to trademark multiple logos and names and products that...
are not serving your purpose. So I say, well, you know, if I do want to get retail ready, I just want to trademark maybe a couple of times the logo. And I want to have trust. I want to build the trust with customers. Cause like I said, if they see that you're not confident, they're not confident in buying. And also I wanted their trust when it comes to the brands. And when they see it, they know who we are. And I wanted to instill that trust early in my customers so that they get
RuthAnn Rafiq (11:36.566)
will go along the journey with me. I love that so much. And that's so true. Like when you have, when you are really confident in your brand and your product and your business, it so shows. And especially because you're a product-based business, like having quality products and you're a luxury product as well, like a luxury planner, I think it's imperative, yes, to have a brand that really speaks to that luxury because that's part of the user experience.
And so I think that's so wise on your part to do that kind of early on in your business. Thank you. Thank you, thank you. And so for our work together, we focused on the brand identity. We did not go into the website, but we did like logo, colors, packaging. And I would love to hear what you loved about the rebranding process. Oh, the process was so seamless. It was...
an awesome experience. And I'm not just saying this because I'm on your podcast right now. It is the absolute truth, the absolute truth. When I tell you it was the best professional experience that I had when it came to the business services that I've received, it was awesome. From the beginning to the end. The beginning, you
presented yourself well and it was like you had your systems in place. You didn't deviate from those systems. You were like, uh, you told me my expectations. We had a timeline. You beat your timeline. Um, man, it was just such an awesome transition. I remember coming to you at one point in it like, uh, I have a manufacturer that needs a logo. Can I just use this right now? And you're like, yeah, here, which one do you need?
And so that actually helped a lot. And man, you nailed it. I think we only had one revision and you nailed it the second time. I was like, this is it. It was just wonderful. I mean, I feel as if I went through multiple contractors when I was trying to get the logo just right. And I felt as if everyone kept giving me either the same logo or it wasn't professional enough.
RuthAnn Rafiq (13:59.342)
or it didn't really speak to me. But when you sent me the logo, I was like, this is it. And it was such a seamless transaction. And it actually kind of was the catalyst for, if I don't get this level of professionalism from someone, I don't want it. Like it was, you lit a fire in me that was like, hey, I don't mind paying for something that
I know I'm going to get a product that I love out of it. And that's genuinely how I feel about it. Oh, Crystal, you are the best. Thank you so much. And I can attest that she's not just saying that because she's on the podcast. I think you've been my number one lead source, sending people to me and referring me. And I just can't thank you enough. And I think the prospect of rebranding can be really overwhelming.
And there are a lot of moving pieces. And I just think if we can make that as seamless as possible, you already have so much on your plate. I think my clients are ambitious women. They have a lot going on. They have families, they have their business. Sometimes, you know, they're working on the side of their day job. There's a lot going on. So I think if we can make it as seamless as possible, and you mentioned systems, I think that's a huge part of making the client experience.
really elevated is having like your systems nailed down, which it's taken me a while to get here guys. Here we are. So, you know, it's just, you know, every single client you work with, you try to make your process better and like more streamlined. And I'm so glad you felt that way throughout the process. It's so good. I really did. And that is the honest truth. Like I'm not, I'm not trying to sell you here, but I have to because when I tell you that experience was like, I loved it.
You're making it hard for all the other contractors out here that have to engage with me. Oh man. Because now my expectations are at Ruth Ann's level. Well, I think as a, you know, you are a luxury product and I am a premium service. So I think at that level, I hope to be that, you know, I hope to deliver an experience like that. Because people are investing a lot of money.
RuthAnn Rafiq (16:17.722)
money and time with me and I think it's so important that they get what they put into it out of it. Yeah, it was awesome. So since our work together, I have, you know, niche down. I don't like advertise that I work with product based businesses anymore. I really focus on coaches and service based business owners, but I'm curious and maybe our listeners would like to know what tips you have to grow a successful product based business.
RuthAnn Rafiq (16:48.758)
I would actually say take your time and really think about the product. There were a lot of times where I would create a product and actually pay good money to have it mass produced only for it to fall short. So my thing is to really take your time develop a product and when you're developing a product develop the
the supplemental products in advance. That way you can carry this product with you and it can be like kind of like a staple product. And then you can branch off and do multiple products outside of that one product. I don't know if that makes sense. I hope that makes sense. And honestly, yeah, I mean, cause you know, from a products based business standpoint, you know, we want to ensure that
our users are able to utilize it how we see it in our mind. And sometimes it's hard to get that out, but you also have to put yourself in the shoes of the customer that will be using this. We always hear about the, who does this serve? Why do they need it? How does this differ from your competitors? And I know we hear that a lot as a product-based business, but that is definitely.
excuse me, some components of the design process that are very important. You do have to think about the end user. You do have to think about, will this product be able to sustain me? Will it sell? You have to worry about your pricing. Is it priced well? Do your homework? How does it compare to the next company? Because as a stationary and planner business, you know, it's pen and paper.
how many ways can you change pen and paper? So I really have to, you really want to like push the envelope, but still making user friendly for your customer. And when you're launching.
RuthAnn Rafiq (18:57.762)
just promote the heck out of it. I mean, I don't think I did a lot of good promoting in the beginning. When you first start out in a product business, product based business, you think, if I build it, they will come. Yes. And it doesn't happen. It doesn't happen. You fail by like one of those things. And then you're like, oh, we're all the people. So you really have to think about your marketing, how you're gonna market, who you're gonna market to.
your pricing strategies, the systems that you'll use to get your products from A to B. I've already been through the design process, learning what's your competitive edge. Oh, I feel like there's so many, there's so many little tips that I wanna, you really got me on this one, Ed. Really? So I'm trying to think about all the tips because it's been such a long process and.
I'm still trying to find the level of success and I'm still learning, you know, what is defined as success for me. Success can look different from business owner to business owner, but really just trust your gut and always do a sample first. Like that's number one, especially if you're thinking about like getting it mass produced.
from a vendor or a manufacturer, always order a sample. That way you can test it and see how it goes first. And you can tangibly feel it and you can tangibly write on it. I mean, you can smell it. People are sense-based, so they use their eyes, their ears, their fingers, their nose. So when you get your sample, you wanna do all of those things because that is how your customer is gonna perceive it.
So put yourself in your customer's shoes with every product that you create and promote the heck out of it. And just start building a reputation that your customers can trust because there we go again, the trust. And be confident in the products that you're selling and don't sell it just to sell it, use it. Use the products, see how you can actually improve the products from year to year.
RuthAnn Rafiq (21:24.554)
I know that's a lot, but... No, that's good. Oh man, there's so many components to it, you know, when your product plays business, because it's like...
you really want to sell. You know, you put your money into it and you're like, gosh, how can I, how can I sell this thing? And just really take your time and sit down and figure it out. I think I had product, I started buying products like four or five months before I even, uh, put them on the website and I really use them. I use them before I even produce them just to see how well does it hold up? How long will it last? My customers like that black cover.
that we are releasing on Friday, we've already had it. I'm using it. I'm seeing how well it's gonna hold up against the wear and tear if I bring it every day to work or what if my kid actually steps on it? If something like that. So you have to be confident in it and use it. Be about it. Walk the walk and talk the talk. So that has been my saving grace is just actually using it.
and being able to improve it each time. That's so good. You had so many good nuggets in there. I think one I want to mention is you said, you know, build it and they will come. That is exactly what I thought when I first built my website. I was just assuming that people would, as soon as I clicked, like, you know, site public, I was like, okay, all these clients are going to come in the door and I'm just going to be fully booked. Like, I had no idea. Like, and then you kind of, I mean, you learn pretty fast. Like,
Oh, I have to like share about this and like market. And I think marketing is huge, especially when it's normally us, like we're solopreneurs or we have a small team. It's just us mainly pushing the thing that we want to share. So you kind of have to have stamina. You have to have like, you know, long-term vision in mind. And something else is that, you know, your journey has been like sustainable and full of integrity. And just one that is
RuthAnn Rafiq (23:31.506)
you have like the long game in mind. Like, you know, this is not gonna be like some get rich quick situation. Like this is, you're in it for the long haul. Your business has such a beautiful story and you're just willing to put in that time and see, and you know, with your products, like testing your products and seeing like what's working. I just feel like, you know, you're, you have such a great mindset when you, when it comes to your business. And I just wanna commend you for that. Cause sometimes it can feel.
a little daunting or a little bit like this is taking a long time or, you know, when you're, you know, tweaking and changing and up leveling. Sometimes that can be a lot, but you are doing such a great job. And I just feel like it's only up from here. Thank you. And I do feel like that sometimes there are times where I just feel like, yeah, I mean, there are weeks that I go without a sale, you know, and you invest.
so much money into your business, especially product based business, because we invest a lot of money upfront to try to promote and then get the money on the back end. So it's not that you just really have to be patient because it is not a build it in, they will come situation. It's really difficult because you may only sell two of those things and you have a hundred.
sitting in your living room or in your garage in my case, and your husband's looking like, all right, when we gonna move these boxes? So, I mean, you just have to stay the course and just learn the business aspect of it. As creators, as people that are very creative, we kind of lack the business part of it sometimes. And that's only because we're creatives.
So you really have to learn how to manage both your creativity and the business. And so that's where you kind of have to just learn and be patient, you know, and just enjoy the ride honestly and learn every step of the way. Yes. And I am curious, what has kept your mindset so strong just through the ups and the downs that come with, you know, having a business?
RuthAnn Rafiq (25:56.954)
I know this sounds really cliche, but really my faith. So every time I'm a Christian, and so every time that I sit down to pray for my business, I remember two instances. I was ready to just say, you know what? I gave it a good shot. I'm tired, you know, because I'm the designer. I'm the person that fills the orders. I'm the social media manager. I'm the person that, you know, checks in with the...
manufacturers, putting up the money. I have two small children, so investing thousands of dollars in the products are scary because it takes away from their pocket. Or what they want to do. I could have been Disneyland twice by now. And my kids are really a big motivating factor. But I remember one time I was ready to throw in the towel and I was sitting there praying and I asked God, I said, if I'm done, let me know.
And that's when I got the email back from Goldman Sachs to be part of the, literally, I wanna say it probably was days later. I got the email from Goldman Sachs to be a part of their 1 million black women in business program. And I asked God for an answer and he gave it to me. And then another instance was when I was sitting there and I was at the same crossroad, I was at that crossroad again, and I prayed and this lady,
This young lady who was a customer when she submitted her order, she put a note that told me thank you for all that you do. My husband recently passed away and I want to use your products to help me get my life back in order. And that straightened me up right then and there because I know that this is not just for me. There's a customer that needs what I'm selling.
Man, I've had so many of those type of situations. I've been stopped in Target before by a young lady. And she said the same thing. Thank you, I just had a new baby. I don't feel like myself anymore. I really want to get back to some type of structure. And we just cried in the parking lot at Target. So it's just those type of events that happen that kind of put me back in my place.
RuthAnn Rafiq (28:21.046)
Because when I get outside of it, I know that it's only God that's keeping me here. And then the customers that are that I really love and that love me. And so I know it's just bigger than me. Absolutely. Oh my gosh, I love that so much. And I feel like whenever that happens in my own life, too, and I pray for direction or ask for, you know, a sign or something, I feel like it always comes through in like a really strong way.
Yeah, it never doesn't show up. So whenever you're asking for direction, it definitely comes. So I love that, yeah, it's, you know, thinking of your business as something bigger than yourself and something that will be, you know, a legacy business like for your kids one day, you never know. And so I love that you just have that, you know, people in mind is, you know, kind of what you're doing. Like, you know, you're helping people put their lives back together or, you know, have a little normalcy in their lives or less stress. And I...
And I think that really shows in your business. And I just think that's beautiful. Thank you, especially after COVID, you know, even myself, I lost a lot of structure because I had a regimen. You know, I worked from home three days a week, went into the office two days a week. My kids went to daycare, you know, so we had it all lined up and then COVID hit and then everyone's at home and we're like, what just happened? Yeah.
And now it's like, you can really see the effects of that, of not having structure or not having a plan because it affected so many people during COVID. It affected children, it affected the parents, it affected adults that don't even have children. It affected people with mental illnesses, so just not having that structure or having a plan.
or something like that, it really affects people and you don't realize it until you're taken out of your everyday plan. So I really saw the effects of it after the fact. And I really thought that for, oh my gosh, people are not gonna buy. And that's what actually caused me not to launch until August because like I said, the website was already being built in 2019.
And so here I'm thinking, this isn't going to work. People aren't even outside anymore. They don't even have anything to plan. People aren't planning trips. They're not planning activities for kids anymore. So that was part of my apprehension was COVID. The fact that people aren't planning as much as they wanted to. A lot of people went into retirement during COVID. A lot of people stepped away from corporate jobs.
in COVID, you know, but you're always gonna need a plan. And so that's what kept me moving forward was just the thought of, I know I need structure even through COVID. So I know someone else will need it as well. So true, absolutely. And, you know, with COVID, it was such a intense season. And now that we're kind of through it, it's-
Hopefully we won't go back to that again, but just knowing there's light at the end of the tunnel and like, hey, this is not forever. This is just temporary. And some businesses really skyrocketed during that time and some businesses really like struggled. Mine was one that struggled. I had my first son during that time and I was going through a lot of postpartum emotions and depression and all that kind of stuff. And so there was just a lot going on for a lot of different people.
And I just love that you stuck with it and that you said like, you know, I'm gonna choose this date, I'm gonna go for it. People will need to plan things, you know, coming out of it. So I love that you just, you were very focused and determined and you just made it work. Well, thank you. Thank you, thank you.
So as we are wrapping up, I would love to know how your business has grown since our work together. What have you been up to in the last year? What do you have coming up? I would love to hear.
Oh, so how my business has grown. Like I said, I'm showing up more confident. So I feel as if when people see those two nice peas, they know it's me. I feel as if, and now I'm trademarking that logo because I'm actually in the process now of trademarking the logo and the name because I'm like, it's mine. I don't want anyone to steal this. I love it.
And so I now am trying to move forward. I am getting retail ready. I'm not going to say that I'm trying to, I am getting retail ready. There you go. Exactly. It helped me to put the brand into perspective. Like, what does this look like for me in five years? What do we want in five years? You know, when people see that pink box coming to the mail,
they know it's us, you know, it's a branding thing. And going through this rebrand with you actually helped with that because, you know, we have so many different shades of pinks. And so it helped me to kind of like hone in on pink. What's the right pink for this company? You and I, we did a lot of strategizing and you helped me figure out like who my customer is too.
At first, you know when you first started out you just felt to anybody that will buy it and And now I'm okay with knowing if you're not my customer, that's fine. But these are my customers This is my tribe. This is the community that I serve Because anybody could go get a planner from Walmart Target TJ Maxx Marshall's you could pick up a planner anyway, you could just pick up a pen and paper a notepad a dollar notepad from Dollar Tree
They even have planners in Dollar Tree. But just knowing that you can buy a planner from Dollar Tree, but it won't come with this level of experience. You won't be able to do the same things that you get here. And going through that rebrand helped me to say, this is my customer. This is the aesthetic that I want to give to my customer.
when they see this pink box, this is an experience that they will always have with the pink tissue paper that you designed for me. All the different and I love the different shades. I have so many different shades that I can choose from. This year I could do a pink box. Next year I could do one of our little burnt orange sienna boxes. I could do a black box. So I love that you gave me the options because now I can play with them.
Even if I change the colors, people will know it's still me because it fits with the brand. Even my voice is better because I know what kind of tone I wanted to give. I'm not one of those rap people, you know, listen to rap and I don't use a lot of rap and I'm okay with that because that's not my tone. That's not what I do, you know.
I was able to, I mean, we went through so many things. We went through the customers, we went through the tones, we went through, what else did we go through? I was able to look at like a, it kind of gave me a visual blueprint of everything that represented the company. And when you see it visually just in front of you, it's like, ah, it's like a aha moment happens, you know.
It just laid the blueprint for me and I love it because I was going through, it was like navigating life without a map. And so this way I was able to say, OK, let me step back. Let me get professional help that will help me to step back and really think about it, because when you do it, you just you just go out there like, oh, I wanted to look like this, but you don't really put the blueprint. You have to lay that blueprint.
And so my pastor, he always has this saying of, you can't build a house without a blueprint. And that's what I kind of put on some of the products because it's so true. And so I wanted to be able to lay that foundation first so that I can expand upon that foundation and working with you in this rebrand gave me the foundation that I needed to be confident. And so now I'm working on putting products in different.
outlets like some of the local places. Now I'm working on trying to do some retail, major retail accelerators to get products into major retail stores. I'm doing our luxury cover, Noor, that I mentioned that is the black one and it has your logo that you designed for me front and center on the top and people love it. You know, so it just elevated the whole experience for my company.
I am truly grateful that I met you because I don't know if I would have got the same experience somewhere else. I'm telling you, I went through like three, four contractors. Well, I am so happy to hear that you have such confidence in, and I feel like you have a lot of inner confidence as well, so this was just some outer confidence for you because you already have that inner confidence, like on lock, so I'm so glad that it's carrying you to the next level and that you're going, you know.
into retail hopefully soon. And I just love everything your business is about. You have such a beautiful story and you're such a beautiful person. And I'm just excited for the trajectory of your business. Where can everyone find you and order a beautiful planner, especially as we're in fall right now, people are looking to the new year. So if you are looking for a planner, you know where to find one. Crystal, tell us all the places. So we are
We have a website which is www.planco.com. We are on Instagram at of course, instagram.com slash pretty underscore planner underscore co. Facebook is pretty planner co, YouTube pretty planner co. You can even Google pretty planner co and we'll come up. We'll be the first to come up when you Google pretty planner co. You can find this at all those places, but mainly the website.
is www.prettyplanco.com. So good. Crystal, thank you so much for your time and just for being the incredible person you are. And everyone, I really hope that you check her out and her business and the planners. And I just am so thankful for you. And I, yeah, I'm so grateful. I'm grateful for you every day that I look at my products. You don't understand. I'm really grateful. If anyone is.
RuthAnn Rafiq (39:51.866)
listening to this and they're apprehensive, don't be. Ruth is a very beautiful person. The whole experience was nice. It was pleasant. There wasn't any... It was just a beautiful experience. Like I said, you set the bar for the next person that has to come and provide me with services. Because if it's not up here like Ruth, I don't want it.
And so I thank you from the bottom of my heart. I thank you. And I hope that every time you see products, you think of me. Every time you see that logo, you think of me. That's right. Thank you so much. I can't thank you enough. And until next time, I will chat with you later. Thanks. Yes, bye. Bye.
