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FELICITY LOFT

brand identity – print collateral – social media


VISUAL IDENTITY

Warm, approachable, trustworthy, lively, delightful.


PROJECT DETAILS

Megan reached out to me about creating a brand for her online boutique, Felicity Loft, and I couldn’t be more excited. Felicity Loft is an online boutique that carries the finest loose leaf tea and artisan ware products from local vendors in Alaska. Her business and mission is to help grow small businesses and share her love of loose leaf tea and I absolutely was on board. The final product was something Megan and I were both thrilled about and I’m so excited to see her business grow for years to come!

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“RuthAnn is capable of capturing all of the ideas running around in my chaotic brain and honing them into a visual representation of the core values of my business.”

“Before I hired RuthAnn, I was feeling so much pressure and anxiety about creating the perfect branding that would capture everything I was envisioning for my business. Having a digital business means you are constantly needed to create content and RuthAnn provided so many tools to help me do that. I love the versatility of all the elements that RuthAnn created. There are infinite options for how I can use all of the pieces of the branding package! Logo and branding are the first ways you create trust with your customers, the professionalism of having a cohesive brand makes all the difference of how people will feel about my business when they first see it online. The branding that RuthAnn and I created together is going to create confidence with my customers in my new business. My favorite part about working with RuthAnn was she is the QUEEN of managing expectations. I was never guessing where things were in the process or what I should be doing next. With the chaos and stress of starting a business from scratch, I never worried for a moment that my logo wouldn't be done or wouldn't be exactly what I wanted. RuthAnn kept me on schedule, on track, and focused on the end goal of creating a brand that is cohesive and impactful.”

– Megan Weston / Felicity Loft Owner

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By Rebecca Noe

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Minimal and Well