KC SMART GIRLS
brand identity – print collateral – website
VISUAL IDENTITY
Positive, empowering, cheerful, energetic and wholehearted.
PROJECT DETAILS
Kasey wanted to establish a strong, cohesive visual brand to capture the energy, excitement and personality of her business, KC Smart Girls. KCSG was founded on the desire to help middle and high school girls embrace their authentic selves, build confidence and grow their mindset. Collaborating on this brand and website with Kasey was a joy and so fun to see every single element, from the logo and color palette to the t-shirt designs to the website, capture the youthful and fun energy of this business.
“Before, I felt frustrated and overwhelmed. Now that I have my new brand and website, it feels amazing! I have this new confidence about my business and I’m so excited!”
“I lacked knowledge with building a website and brand. This is literally all brand new to me. So these are skills I don't have and it would take a lot of time for me to learn them. I felt frustrated, like I was throwing a party that I hadn't prepared for at all. Overwhelming and like I needed so many different things all at once. Now that I have my new brand and website, it feels amazing! I have this new confidence about the business I am creating and I just know it's going to be awesome! I'm talking about building this business a lot more. I'm filled with so pride looking at my website and branding. I feel like this is a huge step in really creating a business that will flourish and I am so excited about it!”
– Kasey Strobel / Youth advocate
