PRETTY PLANNER CO.
brand identity – stationery
VISUAL IDENTITY
Pretty, professional, bold, feminine, modern, stylish
PROJECT DETAILS
Pretty Planner Co. is a modern luxe planning company providing products to design an intentional and pretty life. Krystle is the powerhouse CEO behind this business and when she came to me, she said she wanted peace about the aesthetics of the business. She wanted a memorable logo and create brand recognition. And mainly she wanted something professional and cohesive so she can grow the company exponentially. I was so excited about this business and the potential that I was eager to get started. We began with strategy by identifying her core values, understanding her ideal client, and learning what was important to her when it comes to design. For Krystle, it was important that the brand look modern, chic, and professional with some flair. Pretty Planner Co isn’t just about looking professional, it’s about adding personality to your lifestyle as well. We did that with a memorable, playful, modern logo and creating a color palette that is rich and colorful. The marketing materials used the custom brand pattern and rich color palette to bring her vision to life. Pretty Planner Co. is now poised to grow and meet the big goals Krystle has dreamed of! It was a true joy and honor to be apart of this project and I can’t wait to see what’s in store!
"After working together, it all clicked. Branding gave me a sense of clarity."
Before, I was confused about my brand messaging and not confident in our branding. Labels were mismatched, logos weren’t as consistent. Now I don’t have to guess how products, emails, and other items are presented to customers. After working together, it all clicked. Branding gave me a sense of clarity. I’m confident to explore the growth potential for my company because the branding is professional looking. We have good quality products, but now the branding takes it another level. My favorite part about working together was how patient you were when I wasn’t feeling something. I didn’t get a sense of uneasiness when we had to go back to the drawing board. You provided every product when you said you would, met every deadline and I eagerly anticipated every email like it was Christmas lol. It’s worth every penny! The whole experience was great and professional from beginning to end. I feel like it’s the best investment yet and it will begin to pay for itself.
– Krystle / Pretty Planner Co. CEO
