PURSUIT EXECUTIVE COACHING

brand identity

VISUAL IDENTITY

Novel, inspirational, dynamic, passionate, professional.

PROJECT DETAILS

I had the absolute pleasure of working with Pete on the visual identity for his new business Pursuit Executive Coaching that works in consulting focusing on leadership development. I loved this project so much because as this business is getting off the ground, the visuals go ahead and put forth the expectation of professionalism, credibility, and help establish trust with potential clients. The visuals turned out exactly how Pete envisioned which is always such a joy and a rewarding part of the process. One of the special pieces we created was the custom logo. In the design there are 2 little triangles that make up an equilateral and there's an isosceles right beneath it. This abstract design was intended to be the two sails of a boat. Love was the primary value for Pursuit and this symbol in the logo represents how love empowers all the company does - as love is the wind in our sails and we cannot go anywhere without it. Along with the logo we created a custom color palette, business cards, and marketing materials so as this business launches it will be able to confidently reach ideal customers with solid, professional visuals.