The Ultimate Guide to Flodesk: The Gorgeous, User-Friendly Email Platform You’ve Been Waiting For
If you’re a creative entrepreneur or service provider like me, you probably know how essential email marketing is to growing your business. It’s the thing we all know we need, but let’s be honest—finding the right platform for your email campaigns can be downright overwhelming. I’ve tried several different email marketing platforms over the years- hasn’t everyone given Mailchimp a try at least once? And while each has its pros and cons, as a designer, I was always left feeling frustrated, uninspired, or like my emails were missing that ‘wow’ factor.
That is, until Flodesk came along.
Flodesk is the email marketing platform I didn’t know I needed—equal parts functional and beautiful. It's a total game-changer, especially for those of us who care deeply about aesthetics and creating emails that are not only full of valuable content but also visually captivating at the same time. Whether you're a creative service provider, a solopreneur, or running a small team, Flodesk makes it easy (and dare I say, FUN) to create branded emails that look absolutely stunning.
In this blog post, I’m going to break down exactly why Flodesk has become my go-to email platform and how it stacks up against some of the more well-known options like Mailchimp, ConvertKit, and Constant Contact. Spoiler alert: Flodesk is pretty much a designer’s dream come true. Let’s dive in!
Why I Struggled with Other Platforms
Let’s rewind for a second to my pre-Flodesk days. I’ve been in the email marketing game for a while, and let me tell you, it hasn’t always been smooth sailing. Like many young new entrepreneurs, I started with what seemed like the “industry standard” platforms—Mailchimp, ConvertKit, and Constant Contact. But each of these platforms came with its own set of frustrations. Here’s a little rundown of my experience with them:
Mailchimp
I’ll give credit where credit is due—Mailchimp is well-known and a lot of people use it. When I first started, it seemed like the obvious choice. The platform offers a free plan (yay for that!), but I quickly ran into limitations, especially as I grew my list. Plus, creating branded emails on Mailchimp? Not exactly easy. It often felt clunky, and while they offered templates, they didn’t really align with the cohesive, branded aesthetic I wanted for my business. I was spending way too much time trying to make things look “just right.” Not even designers want to spend hours coding an email template from scratch just to get it to work with their branding.
ConvertKit
Next up, I tried ConvertKit. This platform is excellent for those who focus heavily on building sales funnels and email automation. But here’s the thing—it’s not pretty. Like, not even close. It’s great at all the super technical analytical stuff, but it just wasn’t giving me all the visual help I wanted as someone who literally creates brands for a living. While ConvertKit is efficient for those who want to focus on the nuts and bolts of segmentation and automation, it lacks the visual appeal I craved. I found myself missing the ability to create visually captivating newsletters that align with my brand’s aesthetic.
Constant Contact
Finally, there’s Constant Contact. It’s solid and has been around forever- literally everyone was using it a decade ago. But much like Mailchimp, it just didn’t deliver the beauty and simplicity I needed for my business. I wanted something intuitive, with designer email templates that allowed me to reflect my brand effortlessly. And let’s just say, Constant Contact didn’t quite fit the bill in that department.
So there I was, bouncing from platform to platform, feeling stuck between “functional but not pretty” and “pretty but not user-friendly.”
Enter: Flodesk
And then came Flodesk, the hero of this story. It’s a platform that bridges the gap between ease of use and aesthetics. With Flodesk, creating designer email templates that are actually beautiful is not just possible—it’s practically guaranteed.
Here’s why Flodesk has stolen my heart and my business (and is the one email platform I recommend for all my clients):
1. Flawless Design Meets Functionality
Flodesk’s design tools are, quite simply, a designer's dream come true. I can’t tell you how much time I wasted on other platforms trying to tweak and fidget with elements to create something that looked polished. Flodesk, on the other hand, is built for people like us—creatives and service providers who want their email marketing to reflect their brand’s premium, cohesive aesthetic, without having to spend all day on the latest newsletter to get it looking “just right.”
From the moment I started using Flodesk, I was blown away by how easy it is to create branded emails that look professional, on-trend, and visually captivating. Their branded email templates are customizable with a drag-and-drop editor, which is a total game-changer. You don’t need any coding experience to design something spectacular. And did I mention their templates are stunning?
2. User-Friendly Interface
Even though it looks beautiful, Flodesk isn’t just a pretty face—it’s ridiculously easy to use. I’ve had my fair share of struggles with other platforms, especially when it comes to setting up automations or adjusting the layout of a campaign. But Flodesk? It’s so intuitive that I could figure things out without needing hours of tutorials.
Whether you’re creating a one-time campaign or setting up an automated email series, Flodesk makes the process so smooth that you’ll actually enjoy it. For example, their pre-built workflows are a lifesaver if you want to create automated sequences, such as welcome emails or nurture sequences, without spending hours setting them up.
3. Flat Pricing
Let’s talk about something we all care about—cost. A lot of platforms (I’m looking at you, Mailchimp and ConvertKit) scale their pricing based on how many subscribers you have. That can get expensive, fast. One of the many things I love about Flodesk is their flat pricing model. You pay one low price, regardless of how many subscribers you have. Yep, you read that right! There’s no price hike as your list grows, which is a game-changer for small businesses and creative entrepreneurs like us.
Plus, you can use my affiliate link to get 50% off your first year!
4. It’s All About the Visuals
If you’re in the creative space or a luxury service provider, you know that visuals are everything. Your emails are an extension of your brand, and you want them to reflect your brand’s vibe—polished, professional, and totally YOU. This is where Flodesk really sets itself apart from the competition. Their designer email templates make it easy to create branded emails that pop. You can add your own fonts, colors, and images to create a cohesive look that matches your website and social media.
And the best part? These emails look gorgeous on both desktop and mobile. No more worrying about whether your newsletter looks great on every device—it will.
5. Seamless Integrations
Flodesk also plays nicely with other tools you’re probably already using. You can easily integrate with platforms like Shopify, Zapier, and more. If you’re an ecommerce entrepreneur, you’ll love Flodesk’s ability to create beautiful, branded emails that connect directly to your shop. Not to mention plenty of beautiful opt-in designs for email sign-up forms so you can match your website exactly- again this designer’s dream. No more clunky awkward sign up forms that stick out like a sore thumb on your website.
Why Flodesk is a No-Brainer for Female Entrepreneurs and Creative Service Providers
If you’re a purpose driven coach or service provider looking to elevate your brand, Flodesk is hands down the best option. It takes the stress out of email marketing and turns it into an enjoyable, creative process. You’ll spend less time trying to figure out complicated workflows and more time designing beautiful, engaging newsletters that your audience will love to open.
The flat pricing makes it budget-friendly for businesses of all sizes, and the platform’s focus on aesthetics ensures that your emails will look amazing every time. Whether you’re sending a monthly newsletter, a special announcement, or an automated sequence, Flodesk has you covered.
Ready to Level Up Your Email Game?
If you’re tired of settling for clunky platforms that don’t reflect the beauty and creativity of your brand, it’s time to make the switch to Flodesk. Trust me, once you experience how easy and gorgeous your email marketing can be, you’ll wonder why you didn’t switch sooner.
Ready to give it a try? Use my affiliate link to get 50% off your first year and start creating emails that WOW your audience.
TL;DR: Why I Love Flodesk
Gorgeous, designer email templates that are easy to customize
Super intuitive platform—no coding needed!
Flat pricing, no matter your list size
Perfect for female entrepreneurs and creative service providers
Integrates seamlessly with other tools you already use
Join Flodesk today and take your email marketing to the next level!
