Confidence plays a major role in how you do business. Confident people can easily talk about the benefits of their service, the investment to working with them and can help clients through their process with ease and certainty.

Not everyone is ready to invest the big bucks for branding their business, especially when you're just working to get a consistent income stream. And I totally get that. That's why I've created a little round-up of practical ways you can make smaller investments to hold you over until you can brand professionally.

I think we can all agree that not only have we heard of these brands, but we LOVE them. We're sortof die hard fans, aren't we? Whenever I talk to people who love Starbusks, they REALLY love Starbucks. Or, I have friends who love going to Target–just to wander the aisles and see the beautiful set-up in home decor. Now, that's some brand love.

Branding is a lot like making chicken tortilla soup. There are a lot of key ingredients and working them in together can bring out the perfect combination–and recipe–to satisfy your customers. Building a brand that resonates with people, is in high demand and builds trust is not complex, but it does take a lot of work. I will share with you 5 key essentials that will build your brand longevity, authenticity, and trust with your audience.

Just 10 days ago Fawad and I were enjoying London in all it's beauty. It was a perfectly sunny day and the city was excited (the Royal wedding was taking place the next day) and we were enjoying the aromatic flavors and tastes of Dishoom restaurant. It was the culmination of our 26 day European adventure and we would be departing the next day on a 5:50 AM flight.

Ya know, daydreams are a fun past time. But sometimes, when you write those dreams down, talk about them, then take the steps to make them happen, they actually become a reality.

I was on a lot of different web platforms before I got to Squarespace. I tried Wordpress, Wix, I've worked on Showit... it's a big world out there. Lots of choices when it comes to choosing you online home. It's a big decision. And a difficult one. But today I would love to share my experience with my favorite web platform to date: Squarespace.

We all want more traffic to our website. Perhaps it’s to get more loyal readers to our blog, or sell the products in the shop, or get more inquiries with our services. And the truth is, in order to get our business to where we want it we need more people coming to our site to view what we have to offer.

This month marks 2 years since I started R Artspace. It’s a little crazy to think about. It started as a side-hustle and that’s what it is today but I’m not as worried about it as I was back then. Ok, it comes and goes… but at this moment as I’m typing this, I feel great about it.

All I wanted was to take my own photos for Instagram. Surely, it can't be THAT hard to get some styled flat lay shots. This is what I thought to myself as I arranged my props with high hopes and delusional optimism daydreaming of clients knocking down my door to work with me. Spoiler alert: it didn't happen. And I struggled for a long time to get professional-looking styled photos.

As a side-hustler myself it’s easy to feel “behind." Or maybe, more like you’re not making traction fast enough. For instance, if you scroll around on Instagram or in Facebook groups you’ll see posts like “I've just had my business for 2 months and I'm already going full-time!" or celebratory posts such as those, which is all well and good but from my perspective can make me feel a little discouraged, if I'm being honest.

Branding isn't just a logo or an overpriced indulgence. Branding has the power to transform your business, it can reach your potential customers, and it can build one of the essential aspects of your business. Are you making one of these five mistakes that could be costing you? Read on to find out!

When I first started my business I had experience with photography, so I thought, why not just make some styled photos to enhance my brand. Seems easy enough. Boy was I wrong. While I had 2 years of experience with an award-winning wedding photography studio, styled product photography was not the walk in the park I had envisioned.

Improving Search Engine Optimization is one of those elusive elements we all want to do but sometimes we just don’t know the steps to take to actually do it. Well, let me tell you, if you have photos anywhere on your site or blog, then this post is for you.

When I started my business, I thought I had it all figured out. I had soaked up all the free content that was out there like a sponge. I just knew my business would take off so I could quit my day job and live the dream of working at home in my sweat pants.

Whenever I'm in certain Facebook groups, I can count on hearing the people asking questions about which platform is best for their business. These comments can be, "which platform is the best for starting out?" or "Should I start with Wordpress?" and the classic, "How do I know which platform is best for me?"

This past week I felt like a failure. Back in February I set a goal for myself that I would quit my day job on a certain day, do or die! Well, that day came and went this past Friday and here I am at work today, Monday morning with coffee in hand, just like normal.

Blogging is kind of like exercising. It’s a great for your business’s overall health and has some surprising benefits that you may not know about. While I’ve been consistently blogging for over a year I still don’t consider myself a blogger. I just view blogging as a way to keep my business healthy, moving forward and further establish my expertise.

There's a lot of pros and cons to being a side-hustler. Some days I'm super thankful I have my day job and other days I'm like "WHY?!" It's an emotional roller-coaster to say the least. But have you ever thought about the great advantages there are to being a side-hustler? Let me break down a few things I'm grateful for in reference to taking on projects with my side-hustle.

We are all given the same amount of time in a day and in order to get ahead, especially as a side-hustler, you need a plan to use your time to be the MOST productive when you are working on your business.