3 Ways to Build Trust When Pivoting or Changing Direction
About the episode:
Today on Rebrand with Ruthann, I’m tackling a topic that doesn't get talked about enough: how to juggle life’s challenges while keeping your personal brand strong and sincere. Life loves to throw curves, which means that you sometimes have to pivot your business direction mid-stride. Throughout this episode, I talk about how to keep your authenticity and trust with your audience during these challenging, "messy middle" periods. Whether it’s shifts in your personal life or changes in your professional path, this episode is packed with insights on how to smoothly integrate your personal growth with your business's evolution. I want to reassure you that it is possible to have a consistent, resilient, and relatable brand regardless of what life throws at you. Find out how – tune into the full episode!
PS: Did you see that my Squarespace Templates are back?! These templates are perfect for anyone who feels their website isn’t quite hitting the mark or those just starting. Find the perfect one for you!
Highlights:
How to keep your personal brand cohesive through life's transitions
Practical strategies for maintaining trust during personal challenges and business pivots
Tips for managing various life responsibilities without sacrificing business integrity or personal wellbeing
The importance of openness and vulnerability in order to deepen audience connections
How to prepare for periods like maternity leave or sabbaticals to ensure business continuity
Techniques to keep your audience connected and supportive when you're less available