About the episode:

It’s mid November and this is the time of year where a lot of people are thinking of refreshing their brand and/or website - is this you? You’re not alone! I myself am also going through a little refresh and I’m excited to take you behind the scenes in my own process. In this episode we’re diving into the essential steps for a powerful brand refresh in 2024 - and beyond, how to build trust with your audience through this process, a great easy way to get a refresh and more. As the year draws to a close this is the perfect time to evaluate what’s working and what needs improvement in your brand and website and what steps you can take to make it happen.

What you’ll hear:

• 3 Questions to ask yourself before you go through a refresh to make sure you get the most out of your efforts

• How RuthAnn is going through her own brand refresh and what steps she’s taking

• What happens when you have a site that is OK, should you go through a refresh?

• How to make a task such as “refreshing your brand or website” become a reality instead of a pesky to-do on your to-do list

• Ideas for generating excitement to your website when it launches and how to get your audience involved and excited

• How to build trust with your audience through this process

Episode resources:

• Episode 2: Branding vs. Rebranding